Description

As Director, Corporate Support, you will lead the strategy, performance, and growth of WLRN’s sponsorship revenue across broadcast and digital platforms. In this role, you will combine strategic leadership with hands-on oversight to ensure revenue goals are consistently met while maintaining the highest standards of client service and operational excellence.
 
You will oversee the full sponsorship lifecycle: from revenue forecasting and inventory management to proposal development, contract negotiation, and execution. Working closely with internal stakeholders and external sponsors, you will ensure that all sponsorship initiatives align with organizational priorities and uphold WLRN’s mission.

 
A core component of your role will be leading and developing a team of account executives and traffic staff including digital traffic. You will establish clear expectations, foster collaboration, and equip your team with the tools and training needed to succeed in a fast-paced, evolving media environment.
The ideal leader in this role is both strategic and detail-oriented—someone who thrives on building relationships, developing teams, and delivering measurable impact while supporting the long-term growth of WLRN.
 
What You'll Do
 
Primary Areas of Ownership

Sponsorship revenue strategies, performance, execution, and optimization
Inventory and traffic management of broadcast and digital inventories
Client service relationships with sponsors
Managing a team of account executives
Sponsorship Revenue Oversight

Meet or exceed department sponsorship goals each month
Plan and direct sponsorship strategies across broadcast, owned digital, and third-party digital platforms
Develop budgets, projections, and forecasts for sponsorship revenues
Oversee sponsorship outreach, proposals, contracts, negotiations, and discussions with clients performed by account executives
Serve as an account executive with national and state sponsorship packages with NPR, FPM and other national distributors
Serve as liaison with statewide sponsorship initiatives with other public media outlets in Florida
Lead the development of sponsorship marketing materials, both in print and digitally
Build lasting relationships with clients by providing excellent, timely customer service
Oversee collections efforts performed by account executives
Inventory and Traffic Management

Oversee broadcast and digital inventories with collaboration across departments and maintained by the traffic manager and digital traffic manager
Maintain broadcast and digital rate cards
Review, critique, and approve all broadcast copy prior to production
Review, critique, and approve all digital insertion orders prior to placement
Oversee, review, and maintain all trade arrangements with a sponsorship package component
Stay up to date on Federal Communication Commission broadcast copy guidelines for licensed, non-commercial radio stations
Team Management

Lead, coach, and develop account executive and traffic staff
Establish clear roles, expectations, and performance standards
Align team priorities and workflows with organizational strategies
Ensure staff are trained and equipped to use platforms effectively
Cross-Functional Collaboration

Operate as a peer to other Directors and VPs and facilitate communication and coordination across departments
Partner with internal stakeholders to align sponsorship initiatives with broader goals
Support integrated planning for campaigns and initiatives
Take on other projects and duties as assigned.
Innovation & Continuous Improvement

Identify, test, and scale new sponsorship approaches and tools
Stay current on industry trends
Promote a culture of experimentation and learning
Maintain documentation, workflows, and best practices
What You'll Love About Us

Compensation and Benefits

Retirement: 401k plan with employer matching after six months of employment
Healthcare: Medical, dental, and vision coverage
Life & Long-Term Disability Insurance: Group policies 100% paid by us
Paid Time Off: 15 days per year
Sick Time Off: 8 days per year
Holiday: 14 days per year
Parental Leave: Paid leave for all new parents
Hybrid Environment: Ability to work remotely as specified by policy
 
Employment is contingent upon successfully passing a pre-employment background screening and reference check.

Requirements

What You'll Need to Get the Job Done
 
Desired Skills and Qualifications

Experience with selling products in a business-to-business environment
Experience managing a team of account executives in a business-to-business environment
Experience in customer relationship management systems
Proven track record of growing revenues at a Public Media Station
Strong organizational skills and ability to juggle multiple tasks and priorities
Ability to work in a fast-paced environment while maintaining attention to detail
Effective communication skills and an interest in working collaboratively to support staff and other departments through the organization
Ability to work both independently and as part of a diverse and creative team
Understanding of WLRN’s radio and TV programming and belief in WLRN’s mission and vision
What Will Make Us Really Love You

Experience in broadcast media
Experience in public media (more than 7 years)
Track record of growing revenues
Experience with traffic systems, specifically Marketron
Experience with CRM and production systems, specifically v Creative
Experience with starting a sister station in adjacent market
Experience with digital streaming insertions and podcast insertions
Knowledge of industry research tools such as Nielsen, Scarborough, audience profiling tools, etc.